Case Study: PFALZWERKE AG - Impression #1

Case Study: New infrastructure and improved processes

ALDI Grünstrom and ALDI Ökogas offer consistently high quality at the best prices. Behind ALDI Green Energy is an experienced energy provider: 123energy - a brand of Pfalzwerke AG.

The project focused on the comprehensive optimization of processes to increase both efficiency and customer satisfaction. Simultaneously, there was a focus on enhancing customer service through the implementation of innovative solutions such as chatbots and an improved communication strategy.

Logo: PFALZWERKE AG
Logo: anyMOTION
Pimcore Gold Partner
Customer
  • PFALZWERKE AG
Solution Partner
Industry
Products Used
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Customer Key Facts

1 440
Mio. Euro Turnover
1 426
Employees
Challenge

Simple tariff agreement and integration of affiliate campaigns

As part of the adaptation of the Pfalzwerke Group's technical infrastructure, the ALDI Grüne Energie website also had to be implemented on a new system environment with data transfer to SAP. The other focus was on simple and user-friendly tariff calculation and the conclusion of contracts for electricity, gas and e-mobility tariffs. A solution had to be found for the creation of customised campaign coupons as part of affiliate campaigns with monetary discounts or non-cash rewards upon conclusion of a contract. In addition, form handling for editors needed to be simplified.
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Solution

Streamlining processes

Für die Erneuerung der Infrastruktur wurden Pimcore und die .NET Middleware in ein AWS-Setup eingebunden. Dabei erfolgt die Einspeisung relevanter Daten aus SAP und die Übertragung von Informationen an SAP, wodurch eine nahtlose Integration und Datenkonsistenz gewährleistet werden. Der Bestellprozess wurde so schlank wie möglich gestaltet, um eine effiziente und benutzerfreundliche Erfahrung für Kunden zu gewährleisten. Über die Integration von Rabatt-Coupons durch die Verknüpfung von Datenobjekten im Bestellprozess, können Redakteure im Rahmen von Kampagnen eigenständig individuelle Rabatte in die Tarifberechnung einließen lassen. Auch bei ALDI Grüne Energie wurde der formbuilder das zentrales Tool zur Erstellung von Formularen für Kontakt, Services, Gewinnspiele und Kampagnen integriert.
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"The successful implementation of the digital strategy was made possible by the excellent collaboration within our team. Together, we not only tackled challenges but also created sustainable improvements that form the foundation for a successful digital transformation."
Daniel Jung, Account Director, anyMOTION GmbH
Results

More independence in daily business

Through the SAP integration, relevant data such as price changes is automatically transmitted to the system, eliminating the need for manual imports. This ensures lower error susceptibility and simultaneously reduces organizational effort. The capability to incorporate discount coupons into the ordering process through data objects in a campaign-dependent manner enables quick and independent planning within the company, thereby enhancing flexibility in the implementation of marketing initiatives. The form builder empowers editors with flexible form creation, increasing efficiency in the form design process. Technical expertise or extensive programming work is no longer necessary.
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Key Results

30%
Shortened Time to market
25%
Time saved in data maintenance
6%
Increased conversion rate
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